Is CRM Enough?, from Business 2 Community.
Customer Relationship Management (CRM) is no longer a new and trendy term, it is a foundational piece of any business. CRM has now been around for years. At its core, CRM is used to house, track, and manage prospects and customers. But, we still beg the question, is CRM really enough when it comes to the selling process?
No. Here’s why…
Most buyers are much more savvy than they used to be when deciding to buy a product or service. They do most of their research prior to reaching out to a sales person. At the point when they do speak with someone, they are looking more for a helpful point of contact that offers good customer experience and support.
More likely than not, prospects have already interacted with your brand at many different touch points including website visits, downloading ebooks, attending webinars, and visiting your blog before speaking with sales. But, imagine the potential insight and data you are missing if you don’t have a software that tracks those behaviors?