Intro to Remarketing Lists for Search Ads (RLSA)
// Webinar summary
Search is changing– and changing the game for marketers and dealers alike. Remember when the only targeting method was keywords? Those days are over. Today, keywords are paired with more sophisticated targeting methods to win the sale. That’s where Remarketing Lists for Search Ads (RLSA) come in. Although RLSA has been around for a few years, it’s a technique that is often not understood, and therefore underused. This webinar will walk you through an introduction of RLSA: the basics, how to use it, and the difference it can make in your search traffic.
// Key takeaways
• Develop a better understanding of Remarketing Lists for Search Ads.
• Uncover new RLSA strategies and how to implement them.
• How to implement RLSA in your existing digital strategy.
// About the presenter
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.