IAA branches nationwide raise critical funds during 9th annual National Lemonade Days
WESTCHESTER, Ill. — Insurance Auto Auctions, Inc. (IAA) the leading live and live-online salvage auto auction company and wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), has raised $142,084 for Alex’s Lemonade Stand Foundation (ALSF) to help raise awareness and funds in the battle against childhood cancer.
“Over 1,800 of our IAA employees came together in this effort by selling lemonade onsite during auction sale days and helped IAA surpass our fundraising goal by over 40 percent. I am proud to lead this team and to continue to provide support for Alex’s Lemonade Stand in the fight against childhood cancer,” said Tom O’Brien, chief executive officer at Insurance Auto Auctions.
The funds were raised through IAA’s 142 of its 160 North American branches located across the nation as part of the Alex’s Lemonade Stand’s 9th annual National Lemonade Days – a major fundraising initiative that occurs every year during the month of June.
Families affected by childhood cancer attended auctions at IAA’s Anaheim and Philadelphia branches to help create awareness for IAA’s fund generation efforts. In addition to cash donations, dealers, insurance companies and other donors provided cars to help support the cause. Last year, IAA supported ALSF’s National Lemonade Days by raising $10,000. IAA’s buyers and providers also contributed to the effort.
“It was quite an honor to partner with IAA in support of its Alex’s Lemonade Stand Foundation fundraising efforts and to help generate awareness for pediatric cancer research,” said Joanna Moore, chief claims officer with Mercury Insurance Group, which donated funds generated from auctioning a 2012 Kia Optima SX at an IAA event. “We share IAA’s commitment to give back to the communities we serve to help those in need, and continue to look for ways to support worthy causes and organizations such as Alex’s Lemonade Stand.”
ALSF has created fundraising opportunities that allow people who would not usually participate in fundraising, especially children, to raise money and awareness for childhood cancer. As part of this mission, National Lemonade Days is held annually with the goal of raising $1 million for childhood cancer research over the course of three days.
“Support from organizations such as IAA is critical to advancing our efforts in this important crusade against childhood cancer,” said Liz Scott, Alex’s mom and Co-Executive Director of ALSF. “We are so pleased to have IAA’s support for a second year in a row. Together, we are inspired to continue our mission to encourage and empower others to get involved and make a difference for children with cancer.”
About Alex’s Lemonade Stand
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $55 million toward fulfilling Alex’s dream of finding a cure, funding over 250 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit www.AlexsLemonade.org.
About Insurance Auto Auctions, Inc.
Insurance Auto Auctions is the leading live and live-online salvage vehicle auction company and a wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR). Headquartered in Westchester, Illinois, IAA has 160 auction facilities throughout North America offering towing, financing and titling services. With the most auction facilities in North America, IAA provides registered buyers from around the globe with millions of opportunities to bid on and purchase donated and salvaged vehicles. Since 1982, IAA has sold millions of vehicles through its weekly auctions for insurance companies, fleet and rental companies, financing companies, charity organizations and the general public. IAA also leverages its business model to assist charitable organizations in the US through its One Car One Difference® campaign. To date IAA has provided millions of dollars in additional funding to charities by assisting in the processing of donated vehicles. Learn how we are making a difference by visiting www.1car1difference.com. With a talented team of over 1,800 employees, IAA is committed to providing customers with the highest level of services in the salvage auto industry. Go to www.iaa-auctions.com to learn more, and follow IAA on Facebook and Twitter.