ROCK HILL SC — Volkswagen of America, Inc. (“VWoA”) held its annual National Parts and Service Managers Meeting in Dallas, Texas on May 10th and 11th. Insignia Group President, David Stringer was invited to impart his expertise to the attendees on developing and maintaining a successful accessories profit center inside a dealership.
“VWoA was looking for an expert who is flexible and can work with our stakeholders in co-developing the curriculum to ensure industry best practices were integrated into the VW programs and processes”, said Robert Gal, Manager, Accessories Lifecycle for VWoA. “After a recommendation from SEMA, VW looked at Insignia Group and David Stringer. An interview and a quick read of David’s “Take Your Sales Manager Out to Lunch” article [Fixed Ops Magazine, August 2007], convinced us that Insignia Group was the best team to hire to deliver the content.”
The event was attended by Volkswagen dealer parts, service, and general managers as well as VWoA field members from across the country. Stringer presented concepts and best practices such as achieving standardization, process adoption, and how to select an accessories champion. Parts and service managers received curriculums and best practices guidebooks to take back to their dealerships.
“It was a pleasure working with Robert and the Volkswagen team,” stated Stringer. “The message we prepared was well received by the more than 1300 attendees and I anticipate a steady growth in Volkswagen accessory sales. I am extremely impressed with Volkswagen’s commitment to selling accessories in their dealerships. They have a wide range of tools enabling them to start up and sustain an accessories profit center.”
“David easily and quickly links processes, with real life examples of how the concepts have been implemented, and is able to credibly deliver what success looks like with Genuine Accessories and Dealerships,” Gal added. The primary focus of the event was to educate and motivate dealer service and parts managers on the opportunities relative to selling accessories.
Insignia Group, the leading provider of accessories sales systems and training has helped dealers maximize profits since 2001. Insignia currently supports 22 brands and serves dealerships nationwide empowering them to establish and grow Accessories Profit Centers. To learn more visit Insignia Group at www.insigniagroup.com.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Beetle, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.