SAO PAULO, Brazil – Infiniti this week announced that it plans to begin sales of its range of sedans and crossovers in Brazil starting in 2014. Infiniti is expanding rapidly across the globe. This fiscal year saw sales starting in Singapore, Chile, Dominican Republic, South Africa and Australia. Hong Kong has been announced to launch in 2013.
- Exclusive Infiniti Centers to open in Sao Paulo and Rio de Janeiro
- “Inspired Performance” model range to include FX crossover, versatile JX and an all-new sports sedan yet to be launched
Starting from the third quarter of 2014, Brazilian car buyers will be able to purchase from the exciting Infiniti range and experience unrivalled customer service at two Infiniti Centers in Sao Paulo and Rio de Janeiro. Additional outlets are planned for the states of Santa Catarina and Paraná within three years.
The Brazilian Infiniti Centers will be the latest Infiniti Centers that are currently in 47 countries around the globe and designed according to the IREDI concept (Infiniti Retail Environment Design Initiative). This luxurious lobby-lounge-gallery-concept with a bright entrance and a spacious and air-conditioned showroom guarantee a unique elegance as well as a relaxing ambience. With the “Total Ownership Experience,” the global automotive brand is going to exceed the high expectations of a modern premium customer and focus on their individual needs
Initially, the Infiniti model range in Brazil will comprise of the highly distinctive Infiniti FX sport crossover, the versatile 7-seat luxury crossover JX and an all-new sports sedan that is going to be launched soon.
“As part of Infiniti’s worldwide expansion, Brazil is a logical addition to our footprint for premium car owners,” said Johan de Nysschen, President of Infiniti. “By 2014, premium vehicles with a unique combination of inspired performance, attentive hospitality and unparalleled quality will become a reality for the Brazilian market. We are delighted to enter Brazil as we know discerning customers there are very receptive to premium brands.”
Infiniti, the premium automotive brand from Japan, reflects its brand promise “Inspired Performance” with a model line-up of sedans, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centers that share a commitment to exceptional hospitality throughout the entire period of ownership.
Infiniti was launched in 1989 in the United States. Infiniti’s global footprint expanded into Canada in 1990, the Middle East in 1996, Taiwan in 1997, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with Infiniti Centers opening in the Ukraine and in one of the world’s fastest growing luxury automotive markets, China. In 2008, Infiniti launched in Western and Central Europe which has added 19 additional markets to-date. Infiniti is sold globally in 47 markets to-date.
Since May 2012, Infiniti’s new global headquarters is situated in Hong Kong, headed by Johan de Nysschen as President of Infiniti on 1 July.
Since the 2011 season Infiniti has been a major partner of the Red Bull Racing team and in 2012 the relationship has been deepened with Infiniti featuring even more prominently on the Red Bull Racing RB8 and the overalls of Sebastian Vettel and Mark Webber. Last year Sebastian Vettel was appointed Infiniti’s first-ever Global Brand Ambassador.
For more interesting content on Infiniti in Formula One, visit www.infiniti-performanceteam.com/blog.
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