With today’s technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers to take their competition’s customers away from them. What are some online tools and techniques that you can use to see exactly which keywords the competition is bidding on in Google? How can you use your dealer advertising association’s own web site to take customers from other dealers? Ralph Paglia is sharing multiple case studies and detailed examples showcasing dealers who use the Internet to take market share away from their competition.
What will you learn and what action items will you take back to the dealership?
1. How to create a dealership Google Adwords account.
2. How to register competitive conquest domain names.
3. How to build guerrilla marketing microsites and landing pages.
4. How to determine your market’s weakest gazelle for conquest.
Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now vice president of Digital at Tier 10 Marketing. He is also the founder and editor-in-chief of America’s leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking among marketing professionals working in the car business. Paglia has presented critically acclaimed workshops at each of the 10 previous Digital Dealer Conferences.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Ralph Paglia — Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web: See multiple case studies and detailed examples showcasing dealers who use the Internet to take market share away from their competition.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com