Your web site is the first impression of your dealership to the majority of your customers. The perfect web sites optimize your success by putting all the tools you need in one place. Knowing what and how your consumers search will give you powerful data to improve your business. Kendall Billman will be presenting data points from over 20+ million visitors touching 100+ million pages. This behavioral data will break down top pages, best call to actions for conversions, statistical data measuring customers preferred search and operating systems and how to use this to the dealership’s advantage. Kendall Billman is sharing his expertise with you.
What action items will you take back to the dealership?
1. Learn the customer behavioral paths when searching web sites and how you can use this to your selling advantage.
2. Should we redesign our web site? If so, what how should we begin?
3. Best statistics to measure a web site.
4. What are the common pitfalls and how to avoid them.
Click here to watch Kendall’s video: http://www.youtube.com/watch?v=dD28EqXkleE
Kendall Billman, VinSolutions VP of Creative Marketing, earned his MBA in marketing and has over 18 years of automotive experience. He is an industry leading expert in web site development, SEO and SEM, and Internet marketing to automotive consumers. Kendall is a member of the American Marketing Association, is Google Adwords Qualified and has spoken at numerous Digital Dealer Conferences. He has consulted for BMW, Ford, GM, Mercedes, Toyota, Lexus, Nissan, Infinity, Honda and Mitsubishi in web site lead tracking, follow-up, endorsements and certifications. Kendall helped create Reynolds Web Solutions, brought CRM to Who’s Calling and built DealerON’s consumer interactive web sites and SEO. Kendall’s philosophy of an educational approach ensures clients’ complete satisfaction and understanding of what comprises a website that successfully attracts customers.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Kendall Billman — What is your Web Site Hiding? Your web site is the first impression of your dealership to the majority of your customers. The perfect web sites optimize your success by putting all the tools you need in one place.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com