The most important shopper marketing trends to watch, according to iMedia Connection.
Whether on our phones, tablets, or in-store, our fundamental shopping and buying needs, expectations, and behaviors have changed. Historically, digital marketing efforts to actively engage shopping and buying behavior have largely been focused on driving online sales or in-store traffic. However, there is an increasing opportunity to reach and engage shoppers while in-store to drive sales with digital shopper marketing.
What exactly is shopper marketing? Wikipedia defines it as “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers.”