WALTHAM, Mass. – IMN, the digital marketing company that delivers branded eNewsletters and content for vertical markets, today announced details of its participation at the 2012 NADA/ATD Convention and Expo (booth 112), an annual event showcasing more than 600 of the best and brightest companies in the Automotive and Truck Industry. IMN will debut feature enhancements to Loyalty Driver™, the most widely-used eCommunication service for automotive dealerships.
What: IMN Loyalty Driver enables auto dealers to better engage with prospects and customers by providing high quality, relevant content specifically designed to engage automotive shoppers and drive them into the dealership. NADA attendees are invited to visit the IMN booth to learn more about IMN’s enhanced eNewsletter reporting tool featuring a new user interface, reporting tailored to specific dealer roles, simplified navigation and more granular metrics to assess the true impact of eNewsletter programs.
The company will build on its history as the first company to successfully weave social engagement into content marketing by previewing the extension of its core capabilities and services to social media. IMN will discuss how dealers can benefit from cultivating deeper, more consistent customer engagement across social media channels from eNewsletters to dealer blogs and Facebook fan pages.
When: February 3 – 6, 2012
Where: The 2012 NADA/ATD Convention and Expo takes place at the Las Vegas Convention Center; IMN is exhibiting at Booth 112.
“Last year, IMN Loyalty Driver was the delivery platform for more than 600 million mailings,” said Ben Levitan, CEO, IMN. “Our recent enhancements in reporting and expansion into social media make the platform significantly more valuable and effective for OEMs and dealers, and the customers and prospects they are looking to support across channels.”
IMN is the digital marketing company that delivers branded eNewsletters and content for more than 4,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN’s expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com.