WALTHAM, Mass. — IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced details of its forthcoming webinar, “Think Like a Publisher: Six Steps to Communicating with Your Customers to Drive Sales.” Developed in conjunction with Dealer Communications, the webinar will explore the primary goals of a content marketing program, the process of developing a content marketing plan, and how to keep customers engaged with a dealership from pre-purchase throughout the ownership lifecycle.
Who: Craig Fitzgerald, editorial director, IMN
What: For auto dealers, engaging with customers and keeping the dealership top-of-mind during the pre-buying process are two primary goals for maintaining an effective content marketing program. As dealers communicate with customers and prospects via email, blogs and social networks, it’s critical to develop a means of delivering meaningful, interesting and timely content that keeps them coming back.
Attendees to the “Think Like a Publisher,” webinar will benefit from understanding the building blocks for developing a sustainable, impactful content marketing program. Attendees will learn:
- What content marketing is
- How to develop an editorial calendar
- Where to source engaging content
- Copyright and plagiarism issues
- Best practices for optimizing content for blogs, social media and email
- Tips for leveraging content across channels
When: Thursday, July 12 from 11:30 a.m. to 12:30 p.m. EDT
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN’s expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.
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