Hyundai, VW add dealer website options, from Automotive News.
Dealerships of Hyundai Motor America and Volkswagen of America have new choices for vendors to host their websites.
Until December, CDK Global Digital Marketing group, formerly known as Cobalt Group, had been the exclusive certified website provider for each of the brands’ U.S. dealerships.
Hyundai broke the stranglehold by adding Dealertrack Technologies’ Dealer.com unit as a website alternative.
VW of America now offers its dealers five certified website vendors: CDK Global, Dealer.com, DealerOn, DealerFire and eBizAutos.
Dealers increasingly want choices in software vendors whose tools fully integrate with their factories’ computers.