ATLANTA– To provide franchised dealers better access to Hyundai inventory, Hyundai Motor America (HMA) recently launched Hyundai Fastlane (www.hyundaifastlane.com), an OVE.com-styled platform that provides Hyundai franchised dealers with the first opportunity to purchase company cars, rental vehicles and other high-quality inventory.
“Hyundai’s partnership with Manheim to create Hyundai Fastlane will offer our dealers a new and efficient resource for accessing high-quality Hyundai inventory,” said Dave Zuchowski, executive vice president of sales at Hyundai Motor America. “With Hyundai residual values at an all-time high, our vehicles provide dealers and customers with outstanding value throughout their lifetime.”
As demand for used vehicles continues to grow, Hyundai Fastlane will give franchised dealers the first look at top-quality inventory while making it easier to find the Hyundai vehicles they need in one convenient digital venue, eliminating the need to search multiple websites.
“We’re very excited to expand our relationship with HMA by providing them with a digital solution that makes it easier for their franchised dealers to find the inventory they need whenever they need it,” said Joe George, senior vice president of digital and in-lane product development at Manheim. “Fastlane is already driving business results, and leveraging Manheim’s technologies to help our partners be even more successful has always been mission number one for us.”
Hyundai Fastlane also gives franchised dealers and rental partners a simple way to post, remarket and sell their own vehicles, exposing their inventory to a targeted and motivated group of buyers and giving Hyundai dealers the ability to search and buy from an even bigger selection of quality used vehicles. With Hyundai Fastlane, dealers are able to transact business more efficiently because they can buy and sell vehicles 24/7 and participate in monthly event sales.
To further improve their online experience, dealers using Hyundai Fastlane also have access to Manheim’s suite of digital products and services, including the free Manheim app available on Apple and Android smart phones and tablets.
For additional information and support, dealers are encouraged to contact Manheim’s Customer Care Department at 1-866-MANHEIM or firstname.lastname@example.org. The Manheim Customer Care team provides assistance in more than 170 languages.
About Hyundai Motor America (www.hyundaiusa.com)
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance. Journalists are invited to visit our news media website: www.hyundainews.com
About Manheim (www.manheim.com)
Manheim is the world’s leading provider of vehicle remarketing services. Through its 113 worldwide wholesale operating locations and digital services, Manheim influences every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.
Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and digital offerings. Manheim.com receives nearly 900,000 visits each week.
Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. Worldwide, the company handles nearly 8 million used vehicles annually, facilitating transactions worth more than $50 billion in value.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.