How you can generate more qualified leads with Google AdWords and call tracking, from Marketing Profs.
You’ve likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after a couple days or weeks… the conversions aren’t as high as you expected, and you aren’t quite sure why.
Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline conversions. And the latter requires integrating call tracking into your AdWords campaigns, landing pages, and website.
Google AdWords offers two features that enable you to capture offline conversions and associate them directly with the AdWords campaigns, ad groups, ads, and keywords that drove action…