How to create your ideal customer profile for B2B lead generation, from Close.io Blog.
There are different reasons why a company should create an ideal customer profile, but this post is about creating an ideal customer profile so that you can focus your sales and marketing efforts to generate high-quality sales leads.
Pretty much every week I speak with founders and sales directors who struggle to reach their sales goals because they haven’t nailed their ideal customer profile yet. Many of these are very small teams, but in some cases even startups with millions of dollars in funding aren’t clear of who their ideal customer is.
So let’s start with the basics…
What is an ideal customer profile?
It’s basically a description of a fictitious organization (company, government agency, non-profit organization…) which gets significant value from using your product/service, and also provides significant value to your company.