How to Create a Branding Message for Your Dealership, from PCG Consulting.
Your dealership’s brand is based on how others perceive you – but that doesn’t mean you can’t have some control over it!
Whether you’re a new dealership trying to establish yourself in the community, or an existing business trying to re-brand itself, it is important to have a solid message in place. We have three easy tips to help get you started!
Create a “Why Buy” Message
A “why buy” message essentially tells your customers why they should choose you above your competitors.
Photo Credit: PCG Consulting