How Does Your Dealership Get More Reviews?, from DealerRater.
Reviews have literally changed the way consumers find your business, whether you’re a car dealership or a dentist. According to a survey by Dimensional Research, a staggering 90 percent of respondents said that a positive review influenced their purchase decision.
More challenging for dealerships is the notion that the sheer number of reviews plays significantly in the decision to shop with your business. An eye-tracking study by Mediative suggested that a majority of clicks to a website from a review listings mobile app went to listings that had at least four reviews.
It’s your job to manage that review process to the best of your abilities, and get out in front of your customers with every opportunity to post a review. How do you get it done?
Ask for the review
It’s deceptively simple, but if you aren’t asking for that review, you’re missing opportunities to get those reviews posted. In the most manual sense, it’s simply requesting customers to post online reviews of their experience, but dealerships that are really out in front of reviews are more sophisticated.