How Auto Dealers Can Get Started With Big Data”?, from WardsAuto.
Let’s look at how auto dealers can get started with big-data analysis.
First of all, keep your eyes on the prize. The business objective is always to sell more vehicles.
Begin by mapping out the purchase lifecycle for three or four customer segments, such as family SUV, commercial truck, sports car and luxury sedan.
Then think about what kinds of data would help you improve the relevancy and accuracy of your marketing to each segment.
For family SUV, demographics on family size could be useful. For commercial truck, employment information would help. For sports car or luxury sedan, you may want income and lifestyle data. This exercise will help you focus on your data needs.