Hot tips to boost mobile ad engagement, from iMediaConnection.
Advertisers are projected to spend $3.2 billion this year on local mobile advertising, more than twice what they spent in 2012 ($1.5 billion), according to Borrell Associates. This is a startling statistic given that only 42 percent of mobile web users have clicked on a mobile ad or made a purchase as a result of a mobile ad, as reported by the research firm Mintel. Still, we’re learning in leaps and bound, and we have already identified some major motivators that drive clicks and purchases. The key to improving mobile campaign performance is to focus on the customer experience. If your mobile campaign solves a problem, makes life easier, or fulfills a need, customers will interact with your ad, ultimately driving sales. Here are three ideas to consider when establishing your mobile strategy.