New York, NY— April 6, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the release of a new eBook, Marketing Attribution:
The Auto Dealer’s Digital Roadmap from Awareness to Sale. The eBook reveals the latest best practices, strategies and tools being used by auto dealerships to track and improve performance of all their marketing channels.
“Today’s customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one web site, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know what specific marketing effort leads to the sale?” said David Metter, president of automotive for HookLogic. “Marketing attribution is your roadmap to success – It gives insight into your customers’ shopping behavior.”
More than 90 percent of customers begin their shopping process on the Internet. The ability to track IP address activity, interpret behavioral data and draw meaningful conclusions from that data is transforming the marketing landscape. Attribution is the digital roadmap that helps dealerships successfully navigate this new environment. Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale covers how, when armed with accurate attribution data, dealerships can confidently try new strategies and tools to improve marketing performance.
The AutoHook suite of products by HookLogic provides one of the most powerful attribution models available. It gives auto dealers incredible insights to consumer behavior so they know which marketing channels, campaigns and efforts are influencing customers at critical junctures during their decision-making process.
Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale shares how dealers are using innovative applications of AutoHook’s incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.
HookLogic, the global leader in commerce search advertising, partners with the world’s leading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to active category shoppers and a clear view into resulting sales attribution. The company’s high-performance vertical marketing programs accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Walmart, Target, Intel, Asda, L’Oreal, Expedia, Priceline, General Motors, and Chrysler use HookLogic to increase sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Santa Monica, Atlanta, and London, UK.
To download a free copy of Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale, visit: http://eepurl.com/biJNc5. To schedule a demonstration any of the AutoHook Suite of Solutions, visit: http://www6.hooklogic.com/