Here’s Why Salespeople Need To Be Like Coaches — Not Athletes, from Forbes.
In a way, business is like a team sport. And every company with a product to sell wants the best salespeople on their team.
Like athletes in pursuit of a personal best, salespeople often strive to hit targets and get the most in their tally. Pursuing this quarter’s bottom line is a great strategy for some companies, but what makes money in the short term can backfire in the long run.
For businesses looking to grow, the Holy Grail of sales is repeat business. So you don’t need a sports team to win for your business.
Instead, you need coaches—to help your customers’ teams win.
You Think You Know What Your Customer Needs—But Do You?
You might think the most important thing about sales is making money for your company.