Fort Myers, FL – Haystak Digital Marketing, one of North America’s leading providers of automotive digital marketing products and services, announced completion of the launch of its upgraded digital marketing platform, Haystak v.2012. With the success and growth of Haystak Digital Marketing, the company has expanded the platform that supports their auto dealer clients’ online marketing initiatives. Haystak v.2012 offers a host of new features and functionality designed specifically for auto dealers to increase reach, traffic generation and return on investment. The platform also includes new tools that are unprecedented in the industry including path-to-conversion reporting, conversion attribution, mobile campaign optimization, social advertising capabilities and robust online reporting.
What began as Moore & Scarry Advertising’s Haystak search marketing platform in 2010 quickly grew into the agency’s full-service digital marketing sister company, Haystak Digital Marketing, earlier this year. Now, Haystak v.2012 includes industry-leading products and services based on the latest technological and marketing advances.
“Consumers’ online shopping preferences continuously evolve, and technological advances change at a rapid pace,” commented Duncan Scarry, Haystak Digital Marketing founder and CEO. “One of our core goals is anticipating and staying ahead of these changes so that our dealer clients have the best competitive advantage and success. The Haystak v.2012 platform includes all the most important online marketing services including automotive social advertising, SEM, SEO, mobile marketing, retargeting, tracking, real-time online reporting and more. Haystak’s rapid growth is a testament to our commitment to keep our dealers at the forefront of digital marketing.”
The upgraded platform is the first major online marketing service that lets dealers add social advertising on Facebook and other social media sites to their digital marketing campaigns. In addition, multiple advertisement targeting options are available, including contextual, keyword contextual, topic contextual, placement, behavior and inferred demographic. Retargeting options also allow dealers to advertise to site visitors after they leave the dealership’s website. As these customers browse across the Internet, display (banner) ads are delivered on sites they visit, including non-automotive shopping websites. Further, sophisticated call tracking lets dealers report keyword-level call tracking, path-to-conversion data and conversion attribution. In addition, Haystak v.2012 includes mobile SEM and PPC campaigns, specifically designed for the search habits of mobile shoppers, which differ from desktop and laptop searches. Finally, Haystak v.2012 includes advanced online reporting that provides cross-campaign performance reports, showing mobile, display, retargeting and social metrics all in a single view.
About Haystak Digital Marketing:
Haystak Digital Marketing is the leading provider of digital marketing services to the automotive industry. Haystak’s products and services are used by hundreds of automobile dealerships in North America and Europe including numerous publicly traded groups and Automotive News Top 125 Dealership Groups. Haystak Digital Marketing is a recognized leader in the digital marketing industry, being named an Adwords Premier SMB Partner by Google and a Microsoft Advertising Authorized Reseller. The company has offices in Fort Myers, Florida, Chicago, Illinois and Denver, Colorado.