When it comes to bringing your brand to life, consistency is key!
From the imagery and colors you use in your promotional materials to the fonts you utilize on your content, you need to maintain a level of consistency in order for your audience to be able to build a connection with your brand.
There are 6 elements necessary to consider when curating your branding. These elements are… 1-Tone 2- Color Scheme 3- Logo 4- Brand Image 5- Photography 6- Font
In this week’s Hard Facts, I wanted to explain how these elements work in building your brand identity, as well as why they’re important.
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.