Do you have a brick & mortar biz but don’t know if your marketing is what’s bringing customers through the door? 🤔
Marketing, while heavily data and numbers driven, isn’t always easy to quantify. ➗✖➖➕
Attribution can be difficult to track as it’s not always easy to determine if your Facebook ad is what lead to the last ring of your register. 💰💰💰
Chances are— it had an influence; but the answer to our problem may lie in Beacon Tech.
With Beacons, we’re able to track footfall traffic that’s driven from our digital efforts! So for today’s Hard Facts, I wanted to share the discussion I had with Paul & Ashley on the subject.
(Not sure what a Beacon is? Ashley has you covered- check out 2:49) ⏩
SO— what do you think of beacon tech? 👍 Do you think it would be a valuable addition to your strategy, or is it just another tech trend destined to fade away? 👎
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.