The Habits of Highly Successful Dealers
A tug-of-war exists in the car-buying process. Today’s car buyer seeks to maintain control of the process, using information and technology to help them with each decision. On the same token, dealers also want to maintain control in order to protect their profitability and bottom line. The most successful dealers find a way to thrive in today’s transparent marketplace. In this session, you will gain insights from a recent study of top-performing dealers that enjoy close rates 2X better than their local competition, plus a study of car buyers nationwide.
• Understand the consumer pain points that top dealers successfully address.
• Learn how to identify the disconnects between the online and offline process.
• Learn the specific tactics that help top-performing dealers balance transparency and sales success.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.