Guide to Google Analytics demographics reports, from Search Engine Watch.
Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of people were coming to your site. You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined.
The launch of the Demographics reports in 2013 means we can now have some very powerful data at our fingertips to help us understand our website audience much better.
To get this data, you need to implement a slight tweak to your Google Analytics code if you haven’t already. When it launched, Carrie Hill wrote a great guide to help you get set up.
When turning the functionality on in your Google Analytics account, you will also find links to Google’s guides for classic and Universal tracking code updates. So I’m going to launch straight into how you can use the reports to help you get more from your website.