GrooveCar, the national credit union auto buying resource based here has launched its enhanced mobile website providing consumers and credit unions “on the go” access to more than 1-million vehicles nationwide and customized credit union automotive offerings, particularly the ability to obtain pre-approved credit union financing direct from any mobile device.
Industry statistics show that automotive shopping via tablet and Smartphone usage climbed 40 per cent on a year-over-year basis. This further solidified the decision to boost GrooveCar’s auto buying service – the GrooveCar Credit Union Auto Buying System- to invest in developing the enhanced site. The mobile site was a natural progression, too, in the platform of services the company offers.
“In addition to providing cutting edge technology, the mobile site enhances the credit union’s ability to capture member interest and information in real time before they reach the dealership and increases their ability to pre-approve the member financing and close more organic auto loans,” explained David Jacobson, founder and CEO of GrooveCar, Inc. “Moreover, we are seeing that it is not uncommon for today’s technology-savvy consumer to purchase a car from a different region of the country. The mobile site allows credit unions to capture loans that in the past would have been lost to banks and captive lenders.”
The mobile site provides access to all of the features available on a traditional pc or laptop – loan application, car buying tips, access to customized credit union automotive products such as auto insurance, a dealer locator and more, all provided at no additional cost to GrooveCar credit union partners.
Proof of the pudding is what Lynne Viccaro O’Leary, vice president-marketing for Teachers Federal Credit Union based in Farmingville, NY, commented: “The mobile site adds value in more than just progressive technology; it simultaneously enhances and eases our members’ car purchase experience while keeping us connected to and an integral part of the purchase process.”
Founded in 1999, the privately held GrooveCar is the auto buying resource to some of the largest credit unions in the country representing millions of credit union members. GrooveCar provides a comprehensive array of automobile and automotive services and products – shopping, buying, leasing, financing, ownership – for credit unions and credit union members, as well as access to motorcycles, recreational vehicles and boats. Additional information may be found at www.groovecarinc.com.