Which social network is better for fixed ops marketing, from Stratosphere Studio.
At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, handling financial paperwork, and so much more. On top of all that, you are likely the solo marketing department for your shop, which leaves you with very little time to accomplish much. Therefore, you’re probably looking for ways to maximize your time. One of the ways that you can increase your efficiency is to eliminate any unnecessary or dysfunctional areas in your marketing plan. For plenty of body shops, their social media choices come into question during the busiest times of the year. Some shops are spread too thin, trying to participate on every social network available. Some are only on Facebook, but wonder if their time could be better spent elsewhere.
If you’re currently debating between two of the top choices for body shops—Google+ and Facebook, here is what you should keep in mind: Facebook is still the king (in terms of numbers).
At present, there is still a significant difference in the number of users on each network. Facebook is at over 1.15 billion monthly users, while Google+ is at 343 million. Now, the number of Google+ users is certainly considerable and something to pay attention to, but it doesn’t yet compare to Facebook’s powerful rankings.