According to Reuters, GM is in talks with Facebook about a return to paid advertising. Read the full article here.
Jan 16 (Reuters) – General Motors Co and Facebook Inc are discussing the return of the U.S. automaker as a paid advertiser about eight months after GM said it would stop running ads on the social networking website, a top GM executive said.
Alan Batey, GM’s interim marketing chief, said at the Detroit auto show that discussions with Facebook officials were ongoing though the Detroit company had nothing to announce about a return to Facebook as a paid advertiser.
“We’re still actively talking to them and looking at opportunities that come our way,” Batey told Reuters on Tuesday. “I wouldn’t tell you that there’s a Mexican standoff here. We just didn’t see the value” in the ads.
Three days before Facebook’s May 2012 IPO, GM said it was dropping paid ads on the website because they had little impact on consumers.