A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s strategies: automotive partnerships. Although there are, arguably, far more pros than cons when it comes to automotive partnerships, some people will leverage them; and some folks will choose to stick with their month-to-month arrangement — and that’s perfectly okay.
Of course, if you’re one of the many dealerships who have chosen to commit to an semi-annual or annual automotive partnership, you likely want to know how you can go about making the most use of it. After all, with a partnership, you work closely with account reps who know these products/services like the back of their hand. Not only do you have plenty of time to explore & experiment all of your partner’s product/services, but your account rep can help with you any hiccups along the way. Here’s 3 great ways that you can make the most of your automotive partnership:
Developing a Strategy with Your Account Rep
Although month-to-month arrangements can be quite useful (for some), their sole purpose is to supply dealerships with software that they can use as they please. Sure, internet managers (on a month-to-month arrangement) can troubleshoot some issues with a customer service representative; but chances are incredibly slim that they’ll be assigned an actual client success manager or account representative who can help them with, well…. pretty much everything!
One of the first things you can (and should) do to get the most from your annual partnership is develop a strategy with your account representative. Whether your goal is acquire more leads at your dealership, or simply optimize your dealership website to boost engagement, your account rep will speak with you one-on-one to determine the best type of strategy to suit your specific goals. The reason for this is because your account rep understands the product and service’s full capabilities, and has been trained to understand every single aspect of their product. Your account rep is, arguably, your most important resource going forward. The better the communication is between you and your account rep, the more solid your strategy will be.
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Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.