Data marketing ROI is a tough stat to measure. While 97% of survey responders on Social Media Today say that they’ve seen revenue improvement that could be related to marketing activities, it’s nearly impossible to discover how your marketing investment pays off. Convergence analytics are more probative analytics that allow the user to discover the depth of their marketing strategy. When shopping for a good analytics tool or rating the one you are currently using, get the most out of it by making sure it meets these standards:
- Does your tool allow you to analyze patterns for predictive marketing?
- Are long-term business and marketing goals a factor included in your current platform?
- Can you employ ad hoc discovery in the analytics platform?