Former Dominion Vice President, George Nenni, celebrates successful first year with his digital marketing consulting firm.
Middletown, OH (August 21, 2018) – Generations Digital, a full-service digital marketing consulting firm led by industry veteran George Nenni, celebrates a year in business today, finding most clients from $3,000 to $8,000 in wasted ad spend per month.
The firm began from a desire by Nenni to solve a widespread problem for automotive retailers overwhelmed with reporting, vendor pitches, and noise related to effective digital marketing. Nenni knew that if dealers were given solid consulting guidance, they could make better choices and reduce their digital advertising waste.
The primary offering of Generations Digital includes monthly digital marketing assessments in which Nenni performs detailed inspection of digital advertising investments, down to the campaign and keyword level. In most cases, Generations Digital is able to identify $3,000-$8,000 monthly in wasted digital advertising spend. Nenni also spends considerable time doing in-store dealership training on Google Analytics, and digital marketing best practices.
“Generations Digital has experienced exceptional growth and development over the past year,” said Nenni. “Moving forward, our focus will be on scaling our offerings across more stores, offering digital marketing audits, vendor reviews and in-store training from beginning to end for our clients.”
Many customers have already benefited from subscribing to Generations Digital’s services. Bob Ross Buick GMC, a dealership which is part of a group based in Dayton Ohio, was an early customer of Nenni’s.
“Generations Digital came in knowing the pain points of our dealership,” said dealership president Jenell Ross. “Even after looking over all of our reports and analytics, we still could not tell where we were making or spending money on our ad services. George came in and made it easy for us to identify which third party providers were helping, and which providers were costing us money with no return, while taking the time to explain to us all of the digital marketing “lingo” that was foreign to us. George has been a great help and a trusted advisor.”
Nenni started in the car business in October of 1993, joining his two older brothers, Mike and Jack Nenni, who had recently started Dealer Specialties. After Dealer Specialties was sold to Dominion Enterprises in December 1999, Nenni stayed on to both run Dealer Specialties, as well as oversee the acquisition of and operational management for, Dominion’s digital marketing businesses. On August 21, 2018, George resigned his long-time Vice President position with Dominion Enterprises to start Generations Digital.
For more information on Generations Digital and how Nenni and his team can help you reduce your ad spend waste month after month, please visit www.generationsdigital.com.
About Generations Digital:
Founded in 2017, Generations Digital LLC is a leading provider of digital marketing consulting for the automotive retail industry. The company offers services designed to reduce waste in digital marketing spending, while also driving more online shopping behavior and lead generation. For more information on Generations Digital and their services please visit https://www.generationsdigital.com
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.