Bill Wittenmyer says buying a car is an emotional and wonderful experience. That’s why it’s important to rely less on technology and generic messages and more on your people to put genuine conversation back in the sale.
Author: Bill Wittenmeyer
Bill Wittenmeyer has over more than 20 years of experience in the automotive space and currently manages multiple divisions within his organization including sales, marketing, OEM relationships and large-client accounts. He speaks at several prominent automotive forums each year. Before joining ELEAD1ONE, he spent several years in dealership operations management.