The Four Best Videos To Increase Your Leads, Appointments, Shows, and Sales
// Webinar summary
There is no question that today’s consumers desire to have as much of their online and mobile content as possible delivered to them via video. The automotive industry is currently in a frenzy trying to figure out the best ways to utilize video content and take advantage of this new marketing trend. The fact is, utilizing video content correctly can have a dramatic impact on multiple components of a dealership’s overall online marketing strategy. Everything from Search Engine Optimization strategies, Social Media strategies, Email Marketing campaigns, Lead Follow Up processes, and of course their Online Merchandising strategies can see immediate improvement with the proper utilization of some simple video content and video marketing strategies.
This session will reference Google’s report “The 5 Auto Shopping Moments Every Brand Must Own” and outline how automotive dealerships can establish a true Video Marketing Strategy to leverage the power of video at each of these moments. The goal isn’t just to have the right kind of video content, the goal is to maximize the informational and emotional value of your video marketing across all digital touch-points. This will include a strategy to help you get the right video content, in front of the right shoppers, at the right time of the buying cycle. This is how you maximize the power of videos.
// Key takeaways
• Maximize the power of your videos by getting the right video content, in front of the right shoppers, at the right time.
• Increase the informational and emotional value of your online merchandising utilizing video content.
• Begin the “TRUST” relationship earlier in the buying cycle to increase your Leads, Appointments, and Shows.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.