What really works online with women depends on a number of variables including: how she uses the Internet, if she’s a mom, her lifestyle and her shopping preferences. Delia Passi, CEO of Medelia Inc. and founder of WomenCertified, will teach you a new targeting strategy to help you zero in on your target female customer and drive engagement. You will also learn the latest best practices from a series of interviews being conducted among some of the brightest minds in Internet selling on how to convert women from online leads to loyal customers. Delia Passi is sharing her expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how women consumers truly differ from men, online and offline.
2. Learn how to target your female customers online.
3. Learn the key target markets and what drives their online experience.
4. Learn the best practices from pros on how to increase conversion online.
5. Each participant will be given a handout to outline immediate opportunities.
Delia Passi is CEO of Medelia Inc. and founder of WomenCertified. Passi is the nation’s leading authority on selling to women. Her expertise centers on how women shop and buy, what motivates them to select one provider over another, and how sales and service professionals can provide the best experience to women. Passi advises her corporate clients on how to better understand their female customers, and supports them in becoming the very best when it comes to increasing sales, improving customer service, and retaining the loyalty of these hard-earned consumers. WomenCertified, the Voice of the Female Consumer, awards businesses and brands with the Women’s Choice Award, based on female consumer feedback. As the founder, Passi’s vision is to give women a collective voice so they can help each other identify businesses that deserve her loyalty and referrals. Passi is a prominent and compelling speaker, overseeing the training of thousands of sales representatives on cutting-edge techniques that empower them to more effectively sell to women and couples. Her series of sales training programs are based on years of research and experience in understanding and translating the nuances of how women approach the buying cycle and how they need to be communicated with during that process. Passi is also the author of “Winning the Toughest Customer, The Essential Guide to Selling to Women” (Kaplan, 2006).
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com