SANTA MONICA, Calif. — TrueCar.com, the authority in new car pricing, trends and forecasting released its Performance Scorecards for automotive manufacturers and brands. The Performance Scorecards grade each manufacturer and brand on eight different measurements including pricing, sales, incentives, customer loyalty, market share and days in inventory.
Overall, the top manufacturers on the Scorecards in February were Hyundai, BMW, and Ford. Near the bottom of the list were Mazda, Jaguar and Smart. The brands that received the highest grades were Hyundai, Scion, Kia, and BMW. The brands with the lowest grades were Mazda, Jaguar, and Smart.
The manufacturers with the largest gains, from January 2012 to February 2012 were:
- Ford moved from a C to an A-
- GM moved from a B- to an A
- BMW moved from a B to a A
The manufacturers with the steepest declines, from January 2012 to February 2012 were:
- Porsche moved from an A to a C-
- Mazda moved from a C+ to a D+
- Honda moved from an A to a B+
- Subaru moved from a B+ to a B-
- Daimler moved from a B to a C+
Below are the highest and lowest manufacturer and brand rankings by TrueCar.com:
|Highest Grades by Manufacturer||Lowest Grades by Manufacturer|
|Highest Grades by Brand||Lowest Grades by Brand|
|1 (tie)||Scion||A+||2 (tie)||Jaguar||D|
|2 (tie)||Kia||A||2 (tie)||Mazda||D|
|2 (tie)||BMW||A||3 (tie)||Volvo||D+|
|2 (tie)||MINI||A||3 (tie)||Nissan||D+|
For more information on the Performance Scorecards, visit blog.truecar.com.
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other. TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally. TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers. Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market. TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX. After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information. TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.
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