Every dollar spent is turned into 32 cents for most dealers. Here’s why: On average, customers’ attempts to reach a sales agent fail 33% of the time, and of those that do connect, 52% are never asked for permission to follow up, earning contact information. Answering your phones is a great first step to fixing your phone process, but in this session you will learn the best practices to use to increase your bottom line. By reviewing the latest data regarding dealerships’ phone processes, we will discover the pain points and reveal how to fix the phones.
• Recognize how your phone process is affecting your customer experience, advertising ROI, and your bottom line.
• Gain insight from data collected from two million calls to auto dealerships.
• Learn what’s necessary to fix your phones and the best practices you can start using today.