Jeff Cowan, president of Jeff Cowan’s Pro Talk, Inc., is sharing his expertise with automotive dealers and managers on the truth about express services & oil changes, price comparison boards, extended service hours, closing sales, selling extended service agreements on the drive and product displays.
Jeff will teach you the truth about what really works and does not work on today’s service drives. The new post-recession customer expects a different approach be taken by dealers. What worked before will not work today. If you are handling your customers today the same way you did just 36 short months ago, there is no way you are maximizing your potential on your service drive. Jeff will give you quick, simple and highly effective tools that will get you the maximum results you deserve.
What will you learn and what action items will you take back to the dealership?
1. Learn how to create and sell from a professional service display.
2. Learn simple steps to generate high profit from their “Express, Quick Service and Oil Change” departments.
3. Learn how to replace price comparison boards with a highly effective sales tool that can be installed in any dealership service drive.
Jeff Cowan’s experience comes from being in the trenches. He is in his 26th year of doing business and has spent the greater part of that time standing on service drives, side-by-side with service advisors, successfully training them in the art of selling, customer service and customer retention. He is recognized as the nation’s authority when it comes to training service advisors. Cowan is president of Jeff Cowan’s Pro Talk, Inc.
Cowan’s trainees say it is the most practical, realistic, and easy to understand sales training ever made available to the marketplace. He is one of the most sought after and highly regarded speakers throughout North America.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Jeff Cowan presents: The Truth about Express Services & Oil Changes, Price Comparison Boards, Extended Service Hours, Closing Sales, Selling Extended Service Agreements on the Drive and Product Displays: Why what the manufacturer recommends for your service department is usually only 50% right.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.