The first round of speaker selection has been announced for the 13th Digital Dealer Conference & Exposition and come this October 23 – 25 a cadre of leading experts will be ready to deliver cutting edge digital strategies to the industry’s most progressive dealers and managers.
Attendees will be able to choose from over 100 sessions and workshops, the largest ever assembled at Digital Dealer, delivered in digital sales and marketing, pre-owned, and fixed operations tracks with subject matter rated as fundamental, intermediate, and advanced. Speakers represent leading minds from dealerships, training and consulting services, along with top executives from the automotive industry:
Learn profit building best practices from your fellow dealership peers:
SEM: $300,000 Difference Per Year to the Bottom Line
Learn how to keep score using key metrics, understand how SEM can lead to tangible results, measure results from Ad Words campaigns that can make a difference of over $300,000 per year to the bottom line.
Presented by Michael Groves, E-Commerce Director, Apple Auto Group
The Best Employee You’ll Never Hire
A guide to shifting your dealership’s culture so you can begin to attract, hire, and retain the best and brightest of the next generation.
Presented by Kevin Gordon , E-commerce Manager, Jim Pattison Auto Group and Nicholas Williams, E-commerce Specialist, Jim Pattison Auto Group
Learn how to turn internet traffic reports and data analytics into better business results.
Presented by Victor Vella, E-Commerce Director, Spitzer Automotive
So You Got the Job….Now What?
Learn metrics and methods to track and grow your dealership, manage your vendors, get more out of social media tools and stay a step ahead of your competition.
Presented by Subi Ghosh, Internet Marketing Director, Preston Automotive Group and Mike Watson, Internet Director, Spradley Auto Network
Discover game changing strategies from the top consultants and trainers in the business:
Why You’re Not Closing More Sales
Learn how to manage data and analysis techniques to understand why customers didn’t buy from you and discover strategies to improve your current sales process to better serve customer needs and sell more cars.
Presented by Todd Dearborn, Vice President of Sales, Automotive for Internet Brands
Five Simple Strategies to Sell More Cars Now!
Discover five fool proof strategies for guaranteed results. Learn simple solutions to increase your website traffic and methods to immediately increase gross profit.
Presented by Alan Ram, President, Proactive Training Solutions
Creative Cut-through in Today’s Media
Learn new ideas that will generate positive results in both new and old media, as well as an in-depth look at the power of email marketing to drive sales and profits.
Presented by Patrick Tessier, Founder of Salefest Advertising
What to Inspect when you’re Expecting
Understand what metrics to watch and how often and how to utilize data to maximize the opportunities inside your store.
Presented by Bill Playford ,Vice President, DealerKnows Consulting and Katie Donovan, CRO, Visible Customer
How to Build your Internet Sales Dream
Learn how to recruit the people you really want to hire and retain top talent, break the cycle of high turnover in the sales department and develop a team that will not only meet but also exceed your sales goals.
Presented by Kathryn Carlson, Product Director, KPA’s
How to Hook Shoppers Online, and Buyers on the Lot
Discover how today’s consumers make car-buying decisions and learn how to create the most relevant, successful online listings to help drive traffic to your store, increase sales volume and improve your margins.
Presented by Jacob Solotaroff, Senior Vice President / General Manager of MAX Systems
Tap into knowledge from leading solutions providers offering tips and strategies to boost your bottom line:
Discovering Huge Hidden Profit Opportunities in your Parts Department
Learn how to develop strategies to manage parts inventory, reduce hidden costs in your inventory, develop a profitable approach to hiring and turn your parts department into an increasing profit center.
Presented by Mark DeLucia, Founder and President, DealerMine Corporation
Secrets to Successfully Selling to Today’s Online Car Shoppers
Understand who they are, learn techniques to bring them to your dealership and how to identify and close the sale when they are on your lot.
Presented by Mike Darrow, Chief Sales Officer, Edmunds.com
The Seven Needs of Online Buyers
Understand the seven needs of today’s online buyers, how to meet these needs more effectively and how to utilize the psychological needs of today’s customers to sell more cars.
Presented by Tommy MClung, Co-founder and CEO, CarWoo
Social Scheduling – Maximize your Social Media with Service Customers
Understand three simple strategies to deploy in your service department to greatly enhance your social media and online reputation, use customers and technology to drive more sales and higher loyalty.
Presented by Brice Englert, Lead Interactive Media Products and Dealer Marketing Services, Dominion Dealer Solutions
Five Things in Common Successful Internet Departments Share
Learn why some Internet departments continually outperform others; understand the five things in common of successful Internet dealerships and how you can apply these strategies to immediately improve performance of your own Internet department and maximize profits.
Presented by Phil DuPree, President, AutoUSA Internet Sales Solutions
Early bird registration and the opportunity to save $200 ends on July 15th!
For a complete list of selected speakers, conference agenda and additional 13th Digital Dealer Conference & Exposition news and information visit http://www.digitaldealerconference.com/