Co-sponsors Dealer Communications and Dataium, LLC, proudly announce the winners of the Fall 2012 Digital Dealer Website Excellence Awards.
More than 3,000 automotive dealership websites nationwide were evaluated using objective metrics to determine the top 10 dealership websites and the technology solution providers that support these websites.
The Felton Holly Kia Dealership in Felton, DE, (www.hollykia.com) is the Overall Winner because of its leading position in multiple competition categories. Felton Holly Kia placed in the Top 3 in Leads per Auto Shopper, in the Top 3 in Lead Volume, in the Top 5 in Unique Visitor to Auto Shopper Conversion, and in the Top 5 in Leads per Inventory Search.
DealerOn, a leading provider of car dealer websites and interactive auto industry marketing solutions, is the technology solution vendor that supports the top winning Felton Holly Kia website.
Dealer Communications and Dataium, LLC, established The Digital Dealer Website Excellence Awards competition in 2011 to recognize automotive dealers, managers and their website providers for exceptional performance of the websites they design, host, and support.
Recognition for these awards is based upon independent, unbiased analytics of dealers’ websites performed by Dataium, LLC, the largest aggregator of Internet automotive shopping activity. Dataium, LLC, provides OEMs and thousands of dealers nationwide with advanced website analytics and is the only company providing multi-make/model data collection, analysis, and benchmarking.
The Digital Dealer Website Excellence Awards competition is unique because it is completely objective — based on statistics, not judging or voting on subjective criteria.
The Fall 2012 winners will be honored at a special Digital Dealer Peer Networking Roundtable Dinner, October 24, at the 13th Digital Dealer Conference & Exposition, October 23-25, at The Mirage, in Las Vegas, NV.
Fall 2012 Digital Dealer Website Excellence Award Winners are:
|Category||Dealership Winner||Website Vendor||Website|
|Overall Winner||Felton Holly Kia||DealerOn||http://www.hollykia.com/|
|Unique Visitor to Auto Shopper Conversion||Crown Nissan Greenville||Dealer.com||http://www.crowngreenvillenissan.com/|
|Leads per Auto Shopper||Ideal Nissan||DealerOn||http://www.idealnissan.net/|
|Leads per Inventory Search|
|McGrath Automotive Group||ClickMotive||http://gomcgrath.com/|
|% of Auto Shoppers Returning (% of Be Backs)||Apple Ford Lincoln||DealerOn||http://www.appleford.com/|
|Lowest User Bounce Rate||Carl Hogan Toyota||ClickMotive||http://carlhogantoyota.com/|
|Greatest Share of Leads among Website Visitors|
|Leads per Page Views||McGrath Automotive Group||ClickMotive||http://gomcgrath.com/|
|Scott Clark Honda||DealerOn||http://www.scottclarkhonda.com/|
|Inventory Search Volume|
|Walser Automotive Group|
Michael Roscoe, president of Dealer Communications, who initiated the awards, says, “Dealer Communications and Dataium want to congratulate these winners – both the dealerships and their technology solution suppliers — who represent the leading edge in online automotive marketing nationwide.”
Roscoe added, “We established this awards competition as a way to create awareness of what’s possible and desirable for all dealers – the implementation of the latest best practices and technology to achieve robust online sales and revenue growth.”
Dataium, LLC, co-founder and president, Jason Ezell states, “As web providers continue to measure and monitor a variety of performance metrics including lead volume, we see more and more dealer websites benefit from increased shopper engagement, vehicle searches, inventory views and, ultimately, leads submitted.”
“Having an independent, non-biased perspective on dealer website metrics has had a dramatic and positive impact on improving the consumer experience. This is even more evident when we see new dealer sites win these awards, because it shows that continuous self-improvement is occurring within the web providers. Obviously, this is a healthy driver of website evolution from which the dealer ultimately wins,” Ezell added.
Ali Amirrezvani, president and CEO, DealerOn, the website solutions provider for five of the 10 website winners, said, “I want to congratulate all of our dealers whose diligence, efforts, and abilities delivered such profound results using DealerOn’s website platform. At DealerOn, we truly embrace every customer as a partner, so it’s very rewarding and gratifying to see our partners get recognized for the greatness they’ve achieved.”
“What makes the awards so meaningful and prestigious is that they are purely and completely data-based and audited by the Dataium team. It’s literally the most objective and accurate measure of a dealer’s website results; and we take great pride in our customers’ success. Dataium’s commitment to providing this kind of information to dealers and vendors is one of the key reasons our industry is improving at the speed that it is,” Amirrezvani noted.
Stuart Lloyd, CEO, ClickMotive, the website solutions provider for three of the winning websites, said, “ClickMotive is pleased to work with Dataium to objectively benchmark and score the effectiveness of our websites against the competition. The results have fortified our belief that our websites offer dealers higher conversion rates and better overall lead quality.”
The competition is now open for the Spring 2013 Digital Dealer Website Excellence Awards, and Dealer Communications and Dataium, LLC, invite dealerships nationwide to participate.
Dealers may enter the competition by registering their websites at www.visicogn.com/dd
There is no entry fee and registration is quick and easy.
Each dealership that enters the competition will receive Dataium’s VisiCogn INSITE at no cost for 90 days — a $300 value. Dataium, LLC, will automatically analyze data from this application in order to evaluate each dealer’s website performance.
The benefits to automotive dealers are clear. With Dataium’s VisiCogn INSITE, dealers will know who is on their websites, what they are shopping for, what they are comparing, and when they return. This product lets users:
- Compare website performance against local, national, or brand benchmarks
- Know which consumers are shopping for which products online
- Know where online auto buyers are in their buying cycle
- Target sales/marketing messages based upon consumer shopping activity
- Know if a consumer leaves and/or re-enters the market for a vehicle
- Know which keywords deliver the most leads
Further, dealers can access “in-market” analysis services which allow local dealers to target past leads, customers, and current service customers based upon current online in-market shopping activity.
For more information about INSITE visit www.visicogn.com/insite
Dataium, LLC, is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection and reporting technology: VisiCogn Knowledge Center, VisiCogn In-Market Lead Solutions, and is also known for its ASI index. For more information, visit www.dataium.com, e-mail: firstname.lastname@example.org, or call 877-896-DATA (3282).