5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5-star hotel, we have to go!” or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to change. Facebook has decided to make it simpler for people to interact with local businesses with recommendations. The recent switch will help people discover new services, places or events based upon their friends’ recommendations.
What to expect
What should you expect with the new recommendation system? Simplified, it’s giving consumers more freedom to express how they feel about a certain business.
Facebook now asks consumers if they want to leave a recommendation about your business or not instead of just ranking you with stars. Somebody may ask a question like “Where’s a great dealership to buy a new Ford?” on their timeline or a Facebook group, and your friends have the power to reply with recommendations. The recommendations will show to their friends, but also show on your dealership’s page.
Recommendations will help you attract more local customers. Facebook collects recommendations from individual timelines and combines them with recommendations left on your dealership’s Facebook page. Any recommendation made by a user’s friends will be auto-sorted to show at the top of the list.
A recommendation must be at least 25 characters, so users have to provide a reason for their recommendation.
Have you ever had the perfect gif to explain your experience at a local business but weren’t able to share it? Well, now you can. If you tag a business in the comment section when your friend asks for a recommendation, you have the option to post photos or gifs.
If consumers are leaving a recommendation in their standard Facebook feed, either on their own, or as a response to a friend, that recommendation can show up on your page – depending on how the recommendation is shared.
When somebody decides to share a recommendation about your business, it doesn’t automatically show up on your dealership’s page. It only “counts” for your dealership if the recommendation is shared publicly and your dealership is tagged.
As for the old ranking system, don’t say goodbye to it just yet.
Don’t worry, your old reviews are still here and still count toward your overall review score. However, you can’t filter by best or worst reviews – only most helpful or most recent.
Don’t miss Greg Gifford’s 2-part session at Digital Dealer 25 on Tuesday, October 16, 2018: 1:25 PM – 3:20 PM. This session will share the key to rocking the new mobile-first and voice search world – Local SEO.
Author: Greg Gifford
Greg Gifford, Director of Search and Social at DealerOn, has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 5. His local search tips and tricks can be easily found online.