It doesn’t matter what background you have or what your title is, if you are in charge of the “Internet” at your dealership(s)…if you are responsible for leads, website, ROI, analytics and statistics, but you still get called to fix everyone’s computers …you need this workshop.
Subi Fernando Ghosh, Internet Marketing Director for the Preston Automotive Group, and Mike Watson, Internet Director for the Spradley Auto Network, will walk you through 10 things to help you build a great foundation for your department and more importantly to grow it with little or no funds. You will walk out of this workshop with goals, a plan and a way to achieve them. These two speakers couldn’t come from more different backgrounds, experiences and career paths, but one thing drives them … their Internet departments. Subi Fernando Ghosh and Mike Watson are sharing their expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn specific statistics and analytics you will need to help you monitor the growth of your dealership(s).
2. Learn how to correctly manage vendors and their products.
3. Learn “how to get started” in social media and how to get real traffic into your dealership.
4. Learn how to find out what your competition is doing so you can stay one step ahead of them.
5. Learn the right way to grow your Internet department and get it the attention it needs from your management. (And if you are a dealer principal or manager … what to look for.)
Subi Fernando Ghosh is the Internet marketing director for the Preston Automotive Group. Prior to that she worked for the Basil Automotive Group. Her sales background outside of the automotive industry and her psychology background allow her to create a “different kind of approach” to managing all the different functions of the Internet at her dealerships. Ghosh’s unique ability to encompass the whole dealership in her Internet efforts and her forte in social media, SEO, tracking and analytics, internship coordination, and website optimization have driven her success and the success of the dealerships she is involved with.
Mike Watson is the Internet specialist for Phil Long Ford. Mike or “Internet Mike” as he is known around his group has been in the auto industry since graduating from Colorado State University. Starting on the ground floor, his passion for growth and his desire to be ahead of the curve has propelled him into a leadership positions. His vision into the future of auto sales has helped triple and quadruple benchmarks previously set. He has developed a specialty as a BDC, sales, and management trainer; providing results-driven training programs for all levels of dealership personnel.
13th Digital Dealer® Conference & Exposition Featured Speakers: Subi Fernando Ghosh and Mike Watson present: So You Got the Job….Now What? Learning how to track your progress and show your worth, while growing your department with measurable evidence.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.