Expected rise in multi-device shopping means opportunities for dealers, according to Autoremarketing.
When it comes to differentiating the respective tasks for which today’s online car shopper is using the PC/laptop, tablet and smartphone, there’s a big opportunity perhaps not being full maximized by dealers.
Isabelle Helms, senior director of research at AutoTrader.com, discussed this big opportunity and more with Auto Remarketing in her presentation of the company’s findings from its Multi-Device Car Shopping Study.
Citing R.L. Polk & Co. data and the study’s findings, AutoTrader pointed out that that 23 percent of car shoppers are using two or more devices — and the desktop/laptop is still the overwhelming favorite.
That said, these numbers are likely to change. AutoTrader suggests that with the overall rapid adoption of mobile devices, multi-device shopping will see an “exponential increase.”