CHICAGO, February 22, 2017 — LotLinx, the leading digital marketing solution for car dealers, today announced the appointment of Eric Brown as President, Chief Product Officer. Brown will continue to oversee LotLinx Media Holdings as well as a new LotLinx Enterprise group, which will develop the company’s cloud-based digital technology platform for strategic partners across the automotive industry.
Brown is best known for founding Dataium in 2009, which quickly became the leader in behavioral data collection and analysis in the automotive vertical. Since joining LotLinx in September, Brown has had a major impact, bringing new partners and product technology to the award-winning LotLinx product suite.
“Given the talent and accomplishments of the LotLinx team, it is an honor to be asked to serve such an exceptional group,” said Brown. “Today’s automotive industry continues to evolve as new market dynamics and opportunities emerge. It is truly exciting to be in a leadership position with such an exceptional company as LotLinx during this time.”
“Thanks to our strong growth over the past year, we’re continuing to adapt to the rapidly changing needs of the marketplace,” added Len Short, founder of LotLinx. “Dealers across the country are already well versed in the benefits of the LotLinx solution when it comes to actually moving inventory, and our VIN-specific marketing solutions are a huge benefit to everyone who touches the automotive industry.”
This announcement marks another significant milestone for LotLinx. This past January, the company launched the LotLinx TURN platform, that creates omni-channel, VIN-specific marketing campaigns. Now, the company will deliver VIN-specific marketing capabilities to many partners who already have established relationships with dealers. As a result, more dealers will benefit from the powerful ability to focus digital marketing initiatives on specific inventory, rather than relying on “trickle-down” efforts.
LotLinx is an award-winning digital retailing technology company, developed specifically to advantage automotive dealers and the agencies that work with them. The LotLinx platform can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties. For more information, visit www.lotlinx.com.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.