“Embracing Mobile in Your Service Department”, from NCM Institute.
“Mobile” has been one of the biggest buzz words in our industry over the past couple of years. From configuring vehicles on smartphones to F&I product tours on tablets, dealership personnel have discovered that using mobile devices can increase efficiency and transparency – while giving customers more control. It’s an effective way to boost vehicle sales, products-per-deal-sold, and CSI scores.
So what’s the next great frontier for mobile? Your service department. Integrate a multi-point inspection tool with mobile functionality into your service bays and you’ll deliver that same transparent and efficient customer experience that is the key to keeping customers coming back again and again. Here’s what it can do for your dealership:
Drive customer trust
In the automotive space, we have to build trust if we want customers to come back. For the service department, that means getting rid of the smoke and mirrors and instead making the customer a part of the inspection process. Mobile does that. With an enforced multi-point inspection tool that includes mobility, a technician can document every step of the inspection process on a phone or tablet – including real photos of vehicle issues – and show the customer exactly what is going on, right there in the lane. Some applications also channel that information into an automobile status report that can be printed and sent home with the customer.