It’s your first day as an Internet Manager. Congratulations! You are now in a position of leadership for your dealership’s digital presence, an opportunity that is exciting and challenging.
It is also a critical position for your dealership’s success. Here are eight tips to get you started:
1. Seek training opportunities.
You may have years of Internet management experience in a business development center, and perhaps you’ve even worked with your dealership’s digital marketing vendor before Combining your energy and experience with expertise on the toolset is foundational to your success. Use your vendor’s training resources.* Start with new client onboard training now to set the groundwork for your own performance, and your company’s success later.
2. Schedule a monthly performance review call with your Digital Advisor.
One of the most important steps you can take as a new Internet Manager is to engage with your Digital Advisor. Schedule a phone call during your first week to review and discuss the creation and execution of your dealership’s strategy and goals. Use the conversation to obtain insights from the perspective of your Digital Advisor – your partner in success. Get everyone on the same page as soon as you can through a thorough analysis of data to paint a complete picture of where your business has been, and where it should be headed.
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