Kevin Frye, the e-commerce director of the Jeff Wyler Automotive Family, is sharing his expertise with automotive dealers and managers on how to avoid the common mistakes that could spell disaster for 2012 e-commerce efforts.
What can you learn from a pizza parlor, the Mercury-Gemini program and a cat that will make you great at e-commerce? You will learn that it is often not what you do that makes you great in your online efforts, but what you don’t do. Kevin Frye will share real-life examples, pictures, stories and video to show common mistakes that are made by Internet managers and e-commerce directors that often spell disaster for their dealerships.
What will you learn and what action items will you take back to the dealership?
1. Learn common online mistakes that can be corrected and avoided.
2. Learn the optimal way to work with social media, reputation management, and more.
3. Learn about the top issues of concern for 2012 eCommerce managers and how to address them.
Kevin Frye is the e-commerce director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. He has been a leader in the industry with the use of video and video SEO, social media, mobile, and in managing online reputation. Before his work with Jeff Wyler, Frye was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone.
Frye was a Naval aviator for eight years, with extensive flight hours in Desert Shield and Operation Southern Watch, as well as over 200 combat hours in Desert Storm. He has used the leadership skills he learned in the Navy to keep the Jeff Wyler Automotive Family at the front edge of automotive e-commerce.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Kevin Frye presents: The Seven Habits of Internet Buffoons — How to avoid the common mistakes that spell disaster for your 2012 e-commerce efforts.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.