Chris Fousek, the e-commerce director with Cadillac Village of Norwood and The Village Automotive Group, is sharing his expertise with automotive dealers and managers on lead nurturing: Bringing your customers down the sales funnel and transforming your leads into prospects, your prospects into visits and your visits into sales.
Many of today’s customers are online shoppers making their decisions on who to buy from before they even enter a dealership. Many of these shoppers are making this decision based on how your dealership interacts with them online.
Today, lead nurturing is critical to your dealerships’ success and is as fundamental as your traditional showroom floor control process. Lead nurturing consists of a series of optimized emails, that will engage your leads, drive them into your showroom and ultimately towards making a purchase from your dealership. For lead nurturing to be successful, it must be relevant to your customers and managed by your dealership.
Is lead nurturing a core component of your dealerships sales strategy? Chris Fousek will explain to you the steps for building and managing a successful lead nurturing process in your dealership.
What will you learn and what action items will you take back to the dealerships?
1. How to build a relevant lead nurturing campaign and manage it.
2. How to create an optimized e-mail that will be critical to your success.
3. Gain an understanding of key performance indicators, in order to maximize performance.
Chris Fousek is the e-commerce director with Cadillac Village of Norwood and The Village Automotive Group in Boston, MA, where he has worked since starting in the car business in 1999. Fousek’s perspective is unique, “Not long after starting as a salesperson on the floor in 1999, the general manager asked me to figure out the Internet. I just took what was working for me on the floor and started to apply it to our online customers. I didn’t see any difference between the two.” Since that time he has been involved in the construction of the group’s websites and has continued to work closely with developers and vendors on emerging trends and technology. Fousek is a returning speaker to Digital Dealer and in August of 2010 was featured in Digital Dealer magazine.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Chris Fousek presents: Lead Nurturing: Bringing your Customers down the Funnel: Transforming your leads into prospects, your prospects into visits and your visits into sales.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.