Acton, MA — With the blessing of Acton Toyota of Littleton’s owner and the participation of Acton’s GM, Mike Hills, a business within a business has just been created to assist dealerships improve their overall online marketing strategy and gain a competitive advantage in the digital landscape. This new business is Dynamic Beacon.
Formed by those responsible for Acton Toyota’s online success, Dynamic Beacon uniquely provides dealer-to-dealer consulting and offers dealers custom digital marketing solutions that are goal-oriented and, most importantly, results-based.
“There are a slew of services and providers in this space today. When considering or evaluating any of them, it’s nice to be able to turn to a trusted peer and ask for a second opinion. And the services we offer our clients are the exact ones we perform day in and day out for Acton Toyota,” states Justin Brun, eCommerce Manager for Acton Toyota and Dynamic Beacon team member.
Dynamic Beacon’s core competency and focus is developing, maintaining, and growing dealerships’ websites. Dynamic Beacon supplies its clients with rich, custom graphics, original copy, and strategic SEO architecture to effectively showcase dealership promotional offers, manufacturer incentives, new vehicle model release, dealer events, and more. The end result is a superior website with improved search optimization, a better user experience, and increased conversion.
Additional services include, but are not limited to, microsites, custom email templates from initial vehicle inquiry to service reminders, enewsletters, and paid search campaigns.