Dealerships today spend a vast amount of marketing dollars across multiple vendors and platforms. Understanding how to measure success across the marketing mix has never been more of a challenge, with each vendor measuring and reporting results differently. How do you measure your dealership consideration and effectiveness in a world where consumers choose not to pre-contact prior to visiting your dealership?
During our session we will take you through a journey that involves:
- Model level market share and insights including how to select models of opportunity within core geography for your dealership
- How current market inventory levels and your share of inventory drives consumer consideration
- Driving the measurable consideration from your marketing mix within the geography and models that matter most
- Putting it all together in a unified way to measure all of your marketing efforts based on consumer consideration with what and how to interpret success
Understanding how and when to target a particular model is both art and science. How do you uncover where and when the most upside for your dealership is occurring? Model-level data share data with “real time” inventory and analytics allow you to gauge consumer behavior. OEMs put immense pressure on dealerships today to deliver zip code level market penetration for sales and service. Understanding how your marketing efforts are impacting your dealership across your ASA is critical. We will walk you through how to ensure that the consideration your dealership is receiving is not only generating sales, but also impacts the geography you need most. We will also assist in answering when you should make a play against your “top model opportunities”.
If you have ever found yourself feeling that your marketing is simply a shot in the dark, and your strategy is nothing more than a series of “trial and errors”, this is the session for you. Market insights & data are the key elements to not only identifying your opportunity, but also showcasing and highlighting how your marketing efforts are impacting your bottom line.
Learn how to Drive Measurable Dealership Consideration for the Models That Matter within Your Geography and more at 100+ sessions, workshops and case studies at the 18th Digital Dealer Conference & Exposition from April 21-23 in Tampa, FL!