JM Lexus, the first and only Lexus Plus dealer in the southeast, brings auto-buying evolution to South Florida
MARGATE, Fla. (Dec. 7, 2017) – The process of buying a luxury vehicle is now a more luxurious experience for customers at JM Lexus, the only Lexus Plus dealership in the southeastern U.S. As one of only 13 select Lexus Plus dealers in the country, JM Lexus offers an innovative, customer-driven purchase and service process.
Lexus Plus program key features:
Negotiation-free pricing: Transparent, fair and competitive pricing on every vehicle, new and pre-owned; no more price haggling and no hidden fees.
Dedicated consultants: Every customer has one dedicated consultant, from the initial introduction through the delivery; no more uncomfortable handoffs to other salespeople or management.
“Becoming a Lexus Plus dealer, while a big decision, aligns with our customer-first values,” says Jim Dunn, vice president and general manager of JM Lexus. “Since JM Lexus opened its doors, we’ve led the industry and the market in delivering exceptional service, and this is one more way we are addressing the changing face of retail and the evolving preferences of our customers.”
Exclusive to JM Lexus, and to further support its commitment to price transparency, customers will no longer pay any dealer fees. Also part of the Lexus Plus adoption, the dealership is aiming to shorten the purchasing process to two hours (versus current average time of three and a half hours).
In addition, having a single point of contact during the entire sales process allows deeper personal relationships to be developed and adds a level of comfort and security to the car buying process. The dedicated consultant ideology carries over into the service department as customers will again have a single contact that they work with for all of their service activities—an expert that is familiar with their specific vehicle and needs.
“For 25 years, JM Lexus has been the world’s largest-volume Lexus dealership, but being number one is no longer enough,” says Dunn. “We want to be the best dealership for our customers by continuing to be an industry leader and innovator, raising the bar by delivering an easier, faster and more streamlined car buying experience.”
To learn more about the Lexus Plus program, visit www.lexus.com/lexusplus or speak with a JM Lexus sales manager or service consultant.
Author: Digital Dealer
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